Fit CFO

is a full-service back-office advisory financial team that can provide clarity and direction for your fitness business.

Have a financial expert in your corner so you can have more freedom to focus on your business.

Work with the best financial professionals in the health and fitness industry.

Fit CFO is a dedicated team of accounting and wealth professionals that are dedicated to helping your fitness business reach financial success. Our team understands how important your clients are and that finances and taxes are probably not your forte.

Let us take the burden off your shoulders and provide you with detailed reports and strategy planning to take your health and fitness business to the next level.

What We Offer

Accounting & Back Office

Our accounting team not only manages your books, but we also can fully handle your accounts payable (bills), accounts receivable (invoices), payroll, company credit cards, sales tax, and assets & liabilities. Ensure your spending is recorded, reviewed, and reconciled correctly to establish financial health for your business.

Human Resources

Just because your team is smaller, does not mean you don’t have to worry about compliance. Our HR experts will handle your Payroll administration, including producing checks, handling taxes, and dealing with sick time and vacation time. Employee benefits, including health, medical, and life insurance, 401(k) plans, and cafeteria plans. HR management, including recruiting, hiring, and firing. Need an employee Handbook? We can do that for you too!

CFO Advisory Services

The right time to hire a fractional CFO depends on a company’s stage of growth or the financial tasks at hand. The benefits derived from hiring at the right time are many and long-lasting for a business. Our CFOs can assist your company in creating complex budget allocations & decision-making, building cash forecasts, and optimizing your internal processes. A fractional CFO is crucial during periods of restructuring.

Tax Planning & Advisory

Our Tax Advisors work directly with our health and fitness clients to provide tax advice on tax legislation and tax obligations. Their duties include researching tax legislation, gathering client information, submitting tax returns, liaising with the internal revenue service representing clients, and developing tax strategies. Our Tax Advisors also give advice related to indirect taxation and

prepare reports.

Working With Fit CFO will:

Finances are often the missing puzzle piece to a successful business. Let Fit CFO take the burden off of your shoulders.

Organize your finances

A successful business starts with organized finances, allow our experts to take away the pressure of being behind with your filing and account information.

Provide financial statements and reports

Gain a clear view of your financial picture so you can make educated decisions that are best for your fitness business.

Make your business more profitable

Get proactive tax preparation help to ensure your business has financial efficiencies today, and in the future.

Leverage more of your business gross revenue

Stay ahead of the game and invest more in your business or your personal retirement.

Turn your weakness into strength

"Before Fit CFO, I avoided my bank account like the plague. I'd get extreme anxiety anytime I thought about money. I was too afraid to talk to an accountant or a money person, because I felt like an idiot around them, the conversations were usually words I didn't understand.

In the last 2 years, Fit CFO has helped me pay off all of my debt and even save up for a house.

What I love most, is Fit CFO teaches me what I need to know about my business in a way a 5 year old would understand. They are smart and actually care about my success.

If you struggle with finances in your business or just have no desire to learn the deep financial side of it like me, Fit CFO is the best."

Natalie Newhart

Creator | Fitchick Academy

Frequently Asked Questions

When is the best time to hire a firm like Fit CFO?

Fit CFO is a full-service accounting firm, and with that comes a lot of bells and whistles for your business. When you're a health and fitness professional making at least $120,000 in annual revenue, you can best utilize our financial services and tax strategies for your return on investment.

What qualifies as a business expense?

The IRS makes it clear that anything ordinary and necessary for your business is considered a business expense or write off. Here's an example, you would need to pay for groceries out of your business in order to make a certain recipe to show your clients, or to show a grocery haul video for marketing purposes. It doesn't make sense however, to pay for all of your groceries every week for your entire family out of your business. See our tax resource guide to learn more.

What makes Fit CFO different from other accounting firms?

Fit CFO is a proactive full-service accounting firm and we only work with Health and Fitness Entrepreneurs. This means we know the fast-paced nature of your business, we are proactive in your tax planning strategy, so you don't have to wait until the very end to know what's going to happen with your taxes AND we have specific industry insight, help keep your business going in the right direction.

How do I pay myself?

Use our Fit Pro Profit Formula to help you understand how to pay yourself. We believe in the Profit First model, but with our Fit CFO spin on it. Due to the fast paced nature of your business and the health and fitness industry, we know you need a simplified version of this in order to follow through on paying yourself. 

How do I know my numbers in my business?

This is where we have to back up and understand that when your revenue and expenses are tracked in an organized software such as Quickbooks, you'll have accurate financial reports called financial statements. Specifically, your Income Statement and your Balance Sheet, when you understand these and review them on a regular basis, you will "know your numbers". To understand this deeper, check out our Financial Blueprint Course.

Fit CFO Was Created For You

Health and Fitness Entrepreneurs need to stay in the financial loop, contact us to get started.

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